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Strategy

Inditex’s brands share the goal of offering their customers in over 200 markets inspiring and quality fashions made responsibly.

Our singular model, which encompasses the entire value chain, from design to store sale, is underpinned by four pillars:

  • An extraordinary team of more than 160,000 people. Our top priority is to nurture our talent by providing our people with continuous training and growth opportunities.
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  • A unique fashion proposition underpinned by creativity, excitement, innovation, quality and, most of all, constant listening to what our customers want and need. All of our retail formats are renowned for their ability to adapt and responsiveness in the event of any change in the market or new trend, allowing us to develop targeted, demand-tailored production processes characterised by short runs.
Person of sales of Inditex offering a garment to a customer. Black and white image
  • An increasingly attractive shopping experience in our more than 5,800 stores and across our brands’ online platforms, which are seamlessly integrated.
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  • Sustainability and responsibility. We believe firmly in our ability to be an agent of change in the fashion industry and we are working to reduce the environmental impact of our activities, framed by a circularity strategy that affects all our processes. Our sustainability action plan is enabling us to meet increasingly ambitious targets, including that of using renewable electricity only in our operations and making growing use of preferred fibres and materials aligned with our sustainability goals, with the ultimate aim of becoming net zero by 2040.

Innovation is a cross-cutting line of initiative, encompassing all four strategic pillars. Inditex’s capacity to innovate and transform is tangible in the numerous projects the Group is working on. Those initiatives involve different areas and are being pursued at different levels of the Company and at every link in the value chain. A few good examples include Zara’s launch of Pre-owned, a platform that helps our customers extend the useful lives of our products; the rollout of Store Mode across five of the Group’s brands; the ability to try on footwear virtually from the Pull&Bear and Stradivarius apps; and the commercial launch of a detergent, developed in partnership with BASF, which reduces microfibre shedding during clothes washing.