The Inditex business model is based on horizontal, flexible organization, focused on innovation and team work. This allows all professionals in the organization to participate in identifying global fashion, social, demographic and environmental trends, while remaining aware that the entire company is focused on the customer and the customer's needs. This enables a swift and efficient reaction to the identification of any trend that could aid the business in a sustainable way or that could affect the business.

Inditex professionals are aware that the information they deal with in their management area could be key to creating a competitive edge or soften a possible impact in the shortest time possible. As Inditex is committed continuously to improve its product in order to keep the customer's trust in the long-term, the entire organization is dedicated to creating quality fashion, in a constructive social environment with efficient environmental management and this is achieved thanks to a solid and flexible business model.

Sustainability is without doubt one of the most relevant topics for any company’s future. In Inditex's case, sustainability is part of its business model and its daily activity and is the starting point for the development of guidelines in spheres such as long-term operations, management and strengthening of the supply chain, control of the Group's environmental impact and good practice in corporate governance issues.

With sustainability as both a great challenge and opportunity, Inditex identifies and incorporates global trends which affect its activity in the short and long-term thanks to multidisciplinary teams of over 80 nationalities and a risk prevention policy which applies to the entire organization.

Inditex has operated in international markets since 1989 although it was the beginning of the current century which saw its main international expansion. It currently operates in 88 markets with brick-and-mortar stores and in 27 with online stores. This global nature of its operations and its staff have proved the importance of understanding the world as a global and integrated market. In this respect, Inditex has opted for the multi-brand format and for new technologies as an alternative to communication in order to face the challenges of a global world.

Consumers are more and more informed and demand direct, personalized communication with companies. In response to this general trend, Inditex has invested in new technologies to provide an immediate response to customer demand and to possible changes in habits of consumption, the quality of its products (safe, healthy and sustainable) and to customer care. This is what Inditex describes as quality fashion in the long-term.