New online markets: China, Mexico and Romania.
With new stores in Albania, Austria, Bosnia-Herzegovina, Estonia and Panama, Massimo Dutti is the Inditex brand which opened in the most new markets in 2014 During this year the brand launched a new image for its stores with openings in Vienna (Kholmarkt), Madrid (Calle Serrano) and Palma de Mallorca (Paseo del Born). In the new Massimo Dutti store concept, all details are aligned to consolidate the brand's identity and style and transmit a feeling of quality, the guiding principle of all the brand's collections.
The other main Massimo Dutti opening in 2014 was Llagostera (Girona). It is a store which forms part of Inditex's social and labour integration project for&from and boasts a staff of nine, five of whom suffer severe mental disability (SMD). Massimo Dutti now has three for&from stores.
www.massimodutti.com