New online markets: China, Mexico and Russia.
Pull&Bear opened 45 stores during the year, the majority in Russia, Mexico, China and Italy. In Italy, the brand also opened an important store on Corso Vittorio Emanuele II, one of the most important retail locations in Milan. This store, along with the opening in May of the first Amsterdam store on the central Kalverstraat street are the brand's new European flagship stores. Both include exclusive design elements and differ from the brand's other sales points. They represent a reinterpretation of the new Pull&Bear store concept, based around the Californian city of Palm Springs.
Following trends among its youngest customers, since 2014 Pull&Bear has had an official Spotify account with a selection of the music played in stores.
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