retail formats

Inditex’s eight brands each individually cultivated their personalities, images and commercial propositions with a host of initiatives designed to enhance the customer experience.

One line of initiative all eight chains had in common was the strategic commitment to technology, on- and offline. The RFID system is currently up and running in all Zara stores and is scheduled for rollout across the rest of the Group’s brands in the years to come.

The circular economy model is inspiring a strategy which has so far materialised in used-clothing collection containers and collections made using sustainably-made fabrics and recycled materials.

Mobile payments have been enabled in all the Group’s brands and stores in Spain. This new service can be used from the brands’ individual online apps or a Group-wide app called InWallet.