The focus on cosmetics, with a notable line of unisex fragrances named The Perfume Collection, and the Laundry Collection of detergents, fabric conditioners and ironing water featuring Zara Home’s iconic fragrances, marked the brand’s key line of initiative in a year that was also very active in terms of new openings. Specifically, Zara Home opened a flagship store on Garosu Street in Seoul (South Korea), relocated its store on Avenue Louise in Brussels (Belgium) and opened new establishments in Nice (France) and Copenhagen (Denmark). With 50 net new openings and entry into five new markets, Zara Home ended the year with 552 stores in 58 markets and an online reach in 37 markets.

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