Art lies at the heart of the new Uterqüe store concept, which is inspired by the Mid-Century movement of the 1950s. This concept was unveiled in its new flagship stores in Braga (Portugal), Monterrey (Mexico) and Granada (Spain). In harmony with this strategic line of initiative, the brand also unveiled a new logo featuring a more refined and minimalist font. The new stores, with their restrained fittings, natural materials such as stone, wood and metal, and welcoming and environmentally-friendly lighting, will be home to the contemporary artists who have been commissioned by experts to put together exhibitions which are already beginning to pop up in the Uterqüe store windows.

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