The commitment to the world of sport and healthy living, coupled with the launch of its first fragrance and line of cosmetics, marked Oysho’s key strategic lines of initiative in 2016. Drawing on its various gymwear product lines, the brand dressed the Spanish rhythmic gymnastics team which won the silver medal at the Río de Janeiro Olympic Games and launched its Olympics Collection. It also inaugurated two flagship stores on Avenue Louise in Brussels (Belgium) and Avenida Diagonal in Barcelona (Spain); these stores participate in the Weare The Change sustainable project, which involves the placement of containers for used garments. As a result, Oysho ended 2016 with 636 stores in 45 markets and an online reach in 32 markets.

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