The opening of new flagship stores on London’s Oxford Street (UK), Amsterdam’s Kalvestraat (Netherlands), Belfast’s Donegall Place (Northern Ireland) and the Italian cities of Milan, Arezzo and Modena punctuated a year which closed with nearly 1,000 Stradivarius establishments in 64 markets and an online presence in 32 countries. The brand also committed to the world of cosmetics with new fragrances, body and bath products and make-up ranges. On 1 February 2017 it launched its long-awaited men’s fashion range which is on sale in the brand’s physical and online stores. The new line is articulated around three well-differentiated styles: Smart, Denim and Cotton.

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