retail formats

Inditex’s eight brands each individually cultivated their personalities, images and commercial propositions with a host of initiatives designed to enhance the customer experience.

One line of initiative all eight chains had in common was the strategic commitment to technology, on- and offline. The RFID system is currently up and running in all Zara stores and is scheduled for rollout across the rest of the Group’s brands in the years to come.

The circular economy model is inspiring a strategy which has so far materialised in used-clothing collection containers and collections made using sustainably-made fabrics and recycled materials.

Mobile payments have been enabled in all the Group’s brands and stores in Spain. This new service can be used from the brands’ individual online apps or a Group-wide app called InWallet.

The expansion and upgrade of the Group’s sales floor area, coupled with development of an integrated offline-online store, determined the roadmap for Inditex’s eight retail formats which ended the year with 7,292 establishments in 93 markets and an online presence in 41 countries. In parallel, the sustainable fashion collections and the launch of new product ranges, particularly in the cosmetics field, were the focal points of the main initiatives pursued by Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe in 2016.