Massimo Dutti’s 2016 was peppered with technological milestones designed to enrich the shopping experience, such as the easy check-out option, the shoppable window dressings and the exclusive online collections recreated in virtual stores, such as the Soft Collection. The brand also opened flagship stores on Barcelona’s Paseo de Gracia, located in an architectural gem of a building from the Catalan Art Deco movement, the house of Ramón Casas, which was refurbished for the opening, and on Calle Presidente Masaryk, 431 in Mexico City, a building whose lattice façade reinterprets the district’s traditional iron bars. Massimo Dutti, which opened 25 new stores, including its maiden stores in India and Finland, also added its fourth for&from Programme establishment, in Igualada (Barcelona), under the management of Moltacte.

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