Bershka
The second largest brand in the Inditex Group by sales volume increased its turnover by 13% in 2012, placing it at €1,485 million. Its EBIT rose by 51%, exceeding €239 million. The Inditex brand with the youngest commercial offering continued with its strong expansion during the year. With its 74 new stores opened during the year, its total number of stores rose to 885.
It opened new stores in markets such as Germany (Frankfurt), where it began its trajectory last year in the city of Berlin, or Japan, where it opened a flagship store in the city of Osaka. In addition, it continued to make progress in consolidating its online store, with the start of its e-commerce operation in Greece. In order to celebrate this new opening, Bershka organised a competition to design the logo for its online store among the design students of the Akto Art & Design school, one of the best design schools in Greece. The winning idea, which beat around twenty other proposals, was from the student Konstantina Giannakopoulou.
During this year, Bershka took a new step forward in the concept of eco-efficient store of the Group, incorporating LED lighting technology to its stores. This is the most advanced and energy-efficient lighting in the market, leading to 30% savings over traditional lighting. In addition to this milestone, the brand obtained the first LEED Platinum certification of sustainable construction, obtained by the Bershka store in Berlin.
