Massimo Dutti
The brand for independent, urban and cosmopolitan men and women closed the year 2012 with a noticeable growth in sales, which rose 12%, standing at a total of €1,134 million. At the end of 2012, Massimo Dutti had a total of 630 stores in 60 markets, 57 of which were inaugurated during the year.
During the year, Massimo Dutti entered into three new markets: the United States, Canada and Taiwan. In the first of these, the two cities targeted for the first openings of the brand were New York, on Fifth Avenue, and Washington DC, in Georgetown. The Fifth Avenue store, with more than 1,270 square metres, has six shop windows and a façade of over 38 metres. To celebrate this opening, Massimo Dutti was assisted by the photographer Mario Testino and also launched an exclusive special collection, the 689 5th Avenue Collection. In addition, the opening of the brand in the United States also coincides with the launch of online sales in that country. In Canada, the brand opened its first store in the heart of Toronto, in the Eaton Centre shopping centre. Massimo Dutti also opened flagships stores in cities such as Hong Kong and Milan during 2012.
In order to meet the challenges posed by the expansion of the brand, this year Massimo Dutti launched at its headquarters in Tordera a new logistics platform, which will be a world benchmark. These facilities have over 60,000 square metres, which have allowed the brand to increase the capacity of the platform by more than 30%, enabling it to respond to the brand’s growth needs.
Both the new headquarters of the brand, which also opened this year, and the new logistics centre, obtained LEED Gold certification, which accredits the
eco-efficiency of the facilities.
On the occasion of the first anniversary of Massimo Dutti's online commercial presence, the brand renewed the image of its website, now richer in visual content and with a new menu that saves space and provides more details on the product.
