Stradivarius
Stradivarius, a brand targeted at young people with a casual and imaginative style, opened 96 stores, thus becoming the brand of the Group which opened the second highest number of stores in the year. At the end of 2012, it had 780 stores around the world. With regard to sales, they rose by 10%, up to €961 million.
During the year, Stradivarius entered the Mexican market, where it previously had no presence and where it has opened five new stores, and in Colombia, in one of the most prestigious shopping areas of Bogota, the Zona Rosa. It also opened its first store in
Bosnia-Herzegovina, in the shopping centre Mepas Mall in Mostar, the largest in the country. In addition, it continued its expansion in Italy with new premises in Milan (Via Mazzini).
This year was the year of Stradivarius’ image, in every way. On the one hand, the chain premiered its new store concept, the light box. It consists of a versatile store, where light and open spaces are the protagonists, which is transformed with decorative items such as glass, wood or wrought iron, inspired by the architecture of a New York loft and with references to industrial decor. Stradivarius has redesigned not only its stores but also its logo. The brand’s new logo has a fully current and renewed new graphic line. The brand's stamp, the clef, is integrated in it, forming a lighter and more easily recognisable new element.
True to its social commitment, this year Stradivarius opened in Manresa (Barcelona) its first store within the for&from initiative, which is promoted by the Inditex Group and favours the employment of people with disabilities. The establishment is entirely staffed by workers with severe mental disabilities, pursuant to the collaboration between Stradivarius and the Moltacte cooperative. This project signifies the continuity of the chain's social action in the Catalan region of El Bages, which began with the Salta project, a programme for the training and integration of young people at risk of social exclusion.
