Oysho
In 2012 the number of stores of the Inditex Group's women's underwear and lingerie brand rose to over five hundred, up to 524, after opening 41 new stores. Oysho sales rebounded by 1% in 2012, rising to €314 million.
Oysho continued to expand its business, both through physical stores and through e-commerce. On the one hand, it opened its first store in Macau. The store, with a sales area of 130 square metres, is located in the Cotai Strip shopping centre, a hotel, casino and shopping complex whose major expansion has just been completed, adding over one hundred new business premises. In addition, the Inditex Group's women's underwear brand launched a flagship store in Milan (Via Torino), an establishment whose decoration and furniture are inspired by a luxury home in 18th century North America, with materials of noble qualities such as ceramics or tiles. With regard to online shopping, in 2012 Oysho began to operate in two new markets: Greece and Poland. The brand thus now has an online presence in 12 countries.
On the occasion of the reopening of its flagship store in Madrid's Gran Via, the brand organised a competition, entitled Where art you?!, aimed at illustrators and graphic designers. The winner's creations were used on Oysho's Christmas cards. Each season, the chain makes a commitment to the talent of young artists and gives them carte blanche to embody their unique view of the collection in a unique set of cards.
The brand continued with its commitment to sports clothing. Oysho's new GYM collections, consisting of a range of functional garments without neglecting the design aspect, cover a variety of disciplines such as running, yoga, swimming or fitness. In addition, as a novelty, this year the launch was combined with a new iPhone application: Oysho Gymwear, which combines a personal trainer and stylist service in a single tool. The application allows you to record your training progress, customising the menu according to different objectives: calories, distance or time; to accompany exercise with playlists; and to share your achievements on Facebook.
