Pull&Bear
Pull&Bear increased its sales by 13% in 2012, thus exceeding €1,000 million, up to €1,086 million. The young and casual fashion brand continued with its commercial expansion during the year, with both physical and virtual stores. With regard to the former, it opened new stores in Austria, Colombia and Thailand. Thanks to this continued rate of international growth, it closed the year with 816 stores, having opened 69 throughout 2012. In addition, it launched its online store in four new markets: Greece, Monaco, Luxembourg and Switzerland. In these last three countries the brand does not have any physical stores.
In addition, this year Pull&Bear decided to introduce its new store concept - contemporary and colourful, breaking with tradition - which it has inaugurated in two stores in Spain, both of them located in shopping centres: Mataró Parc (Barcelona) and As Cancelas (Santiago de Compostela). The new image takes as its reference the Californian city of Palm Springs (United States), where the European and American cultures merge, evoking an idea of freshness and spontaneity fully in line with the brand’s philosophy.
True to its commitment to sustainability and the environment, this year Pull&Bear wanted to go one step further within its traditional participation in Earth Hour, which the Inditex Group takes part in each year shutting down the storefronts of its flagship stores for one hour on 31 March. This year Pull&Bear sold a commemorative shirt of this global initiative. The proceeds from the sales of this garment, which was limited-edition and made 100% from organic cotton, were donated in full to the projects of the WWF/Adena Foundation in its fight against climate change.
Following its success, Pull&Bear has continued to develop special collections during this year: "Heritage", a Premium collection for men which is already in its third edition, and "Pull&Bear Kids", targeted at the children of the brand’s customers, which has been sold exclusively online.
