Zara Home
Zara Home closed 2012 with a significant increase in sales, 10%, rising up to €350 million. It opened 47 new stores, bringing the brand’s total number of stores worldwide up to 357.
During this year, Zara Home continued its strong commercial growth with the opening of its first store in Brazil, where it previously had no presence. The store is located in the JK Iguatemí in São Paulo. This new space has been designed to combine the most avant-garde design with respect for nature, where the brand’s customers can find the new collections, grouped around the four lines - White, Contemporary, Country and Ethnic - into which Zara Home's products are structured. In addition, the brand opened a flagship store in one of the main shopping streets of Munich, Fürstenfelder Strasse.
In addition, the brand specialising in home decoration and clothing items also began to operate online in three new markets: Poland, where it already had two physical stores, Finland and the United States. In the latter two cases, the brand only has an online presence. With these new openings, Zara Home now has online stores in 20 countries.
On the occasion of the earthquakes in the Emilia Romagna region of Italy, Zara Home took part in a solidarity initiative driven by Elle and Elle Decor to donate products - bed linen, towels, slippers, personal care items and plaid blankets, among other things - to the victims of the earthquakes. The aid was coordinated with Mirandola town council, one of the municipalities hit hardest by the earthquake.
